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Sector Code: Ma27
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Certificate in social media Content Marketing
- Understanding the role of content marketing in digital strategy.
- Overview of major social media platforms.
- Content Strategy and Planning
- Developing a content marketing strategy.
- Conducting keyword research and SEO basics for content.
- Techniques for creating engaging and shareable content.
- Writing for the web and optimizing content for different platforms.
- Strategies for sharing and promoting content on social media.
- Best practices for scheduling and posting content.
- Leveraging social media advertising for content promotion.
- Monitoring content performance using analytics tools.
- Using data to refine content strategies.
- A/B testing and optimizing content for conversions.
- Influencer marketing and collaborations.
- Content repurposing and content lifecycle management.
- Legal and ethical considerations in content marketing.
- Students work on a comprehensive content marketing campaign for a real client or business.
- Creating and implementing a content strategy, producing content, and measuring its impact.
- Resume building and job search strategies in content marketing.
- Networking opportunities with industry professionals.
- Guest speakers from the field of content marketing
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Course Code:
ED223
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Course Type
Gold
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Total Duration
6 Month
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Eligibility
12th
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